An advertising campaign launched in June last year by Haleon, a British multinational health products company, promised to sponsor one of its products for the first club to be relegated to Série B in 2026.
World champion with the Brazil national team in 2002, former midfielder Vampeta was the face of the campaign, whose slogan was: “Fell? Hurt? CataflamPRO!”.
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And that “promise” was fulfilled this Monday (6), the day Sport announced its new commercial partner.
Leão was the first club to have its relegation mathematically confirmed (on November 15 after the 33rd round) and finished the Brasileirão in last place.
According to an official statement from the Pernambuco-based Rubro-Negro club, the “initial contract was signed for six months and, at this first stage, will have an institutional focus, with no immediate exposure on the match kit.”
Also according to Sport, “the club and the brand will announce activations aimed directly at the fans in the coming days. The expectation is that the actions will be presented on the official channels of Sport and CataflamPRO.”
Leão won this year’s Pernambuco state championship — securing a fourth straight title — is currently eighth in Série B, and won both of its matches in the Copa do Nordeste.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.